Resume Examples

Marketing Manager resume examples,
by career stage

Three real marketing resumes, one per career stage, each with the templates that actually suit it and why.

Ava K. Lindqvist
Portland, OR · (555) 662-1109 · ava.lindqvist.mkt@email.com · linkedin.com/in/avalindqvistmkt
MARKETING COORDINATOR

Professional Summary

Marketing Coordinator with 2 years of experience supporting email, social and event marketing for a B2B software company. Comfortable running day-to-day campaign execution in HubSpot and looking for a role with more ownership of campaign strategy.

  • Email Marketing
  • HubSpot
  • Social Media Scheduling
  • Event & Webinar Coordination
  • Campaign Reporting
  • Content Calendar Management
  • Canva
  • Google Analytics

Experience

Marketing CoordinatorJune 2024 - Present
Fernhill Software - Portland, OR
  • Execute email campaigns and nurture workflows in HubSpot for a B2B software company, growing the newsletter list from 4,200 to 9,800 subscribers in 18 months.
  • Plan and run 3-4 webinars per quarter, coordinating speakers, promotion and follow-up, averaging 180 registrants and 42% attendance.
  • Manage the company’s social media calendar across LinkedIn and X, posting 4-5 times weekly and tracking engagement in a monthly report to the marketing director.
Marketing InternMay 2023 - August 2023
Cascade Outdoor Co. - Portland, OR
  • Supported the marketing team with social content creation and basic Google Ads campaign monitoring during a summer internship.

Education

Bachelor of Arts in MarketingMay 2024
Portland State University - Portland, OR
  • Ran social media for the university’s Ad Club chapter, growing its Instagram following from 300 to 1,400.

Certifications

HubSpot Content Marketing Certification, HubSpot Academy2024
Google Analytics Certification, Google2024

Technical Skills

HubSpot, Canva, Google Analytics (GA4), Meta Business Suite, Mailchimp

Awards

  • Fernhill Software, Above and Beyond Award, Q1 2025

Recommended for marketing managers at this stage

Accent color

Build my resume like thisarrow_forwardStart from scratch with it

Free to build and read. No card needed.

What actually makes a marketing manager resume strong

Lead with pipeline, revenue or growth numbers, not a list of campaigns run

A hiring manager does not need a roster of every campaign you launched; they need to know what those campaigns produced. Pipeline generated, marketing-qualified leads, cost per lead, conversion rate, traffic growth: pick the two or three numbers that best show the size and shape of your impact, and let the campaign list stay in the interview.

Name your platforms specifically: HubSpot is not the same claim as Marketo

Marketing automation platforms, ad platforms and analytics tools each carry real onboarding cost, so naming exactly which ones you have used (HubSpot vs. Marketo vs. Pardot, Google Ads vs. Meta Ads Manager, GA4) tells a hiring manager how much ramp-up you would need. A generic “marketing automation experience” line answers none of that.

State budget and team size, since scope is the signal that reads as seniority

Two marketing managers can have the same title and a very different job. Stating the size of the budget you managed and the number of people you led (or that you were an individual contributor, which is also fine to say plainly) lets a hiring manager calibrate the role correctly on sight, rather than guessing from the title alone.

The common mistake: “increased brand awareness” with no channel and no number

Brand awareness is real, but as a resume line with no metric and no channel attached, it reads as filler. If you ran a brand campaign, say what moved: impressions, share of voice, branded search volume, social following, and on which channel. If the honest answer is that it is hard to measure, pick a different accomplishment to lead with instead.

Questions people ask

Should I include a portfolio link on a marketing manager resume?add

Yes, if you have one worth linking, a landing page, a campaign case study, a writing sample. Put it in the header next to your LinkedIn rather than burying it in a bullet, and only link to something that is actually live and represents your best work; a broken or outdated link does more harm than leaving it off.

I have done a mix of content, paid, and email marketing. How do I keep the resume from reading unfocused?add

Organize the resume around the role you are targeting next, and let your areas of expertise section carry the breadth. If you are applying for a demand generation role, lead your bullets with paid and pipeline numbers even if content was half your job; the summary can still mention the full range without every bullet needing to represent every skill equally.

What if my biggest marketing wins were for a small company nobody has heard of?add

The company size does not need to carry the credibility; the number does. “Grew organic traffic 180% over three years” reads the same whether the employer is a household name or a 40-person firm. If it helps, a short phrase of context (revenue, employee count, industry) gives the reader scale without needing brand recognition to do it.

See your own marketing manager resume rebuilt, free

Upload what you have. We rewrite it against the standards our writers built over 80,000 resumes, and you read the whole thing before deciding anything.